World’s largest scaffold wrap installed at Bullring

The final section of the world’s largest scaffold banner covering the temporary scaffolding at the iconic Selfridges department store in Birmingham has now been installed.

The striking dogtooth flower design wrap measures almost 9,000 sq mts – 58% bigger than the currently recognised Guinness World Record holder for the largest scaffold banner which was installed in Madrid back in 2018.

The giant wrap is 246 metres long and 37 metres high – equivalent to a giant wall of nineteen double-decker buses stacked eight high.

The team from specialist Embrace Building Wraps started installation work at the end of last year.

In total the team installed 5,888 linear metres of scaffold tubes for the banner frames, vertical curved shaping, and buffer rails. If laid end to end the scaffold tubes would extend around four miles.

The weight of the printed wraps alone is just under five tonnes. Embrace seamlessly joined 24 individual banners of various shapes & sizes of which 85% had three or more adjoining perimeter edges that had to line up perfectly with the adjacent banners.

Installation of the frames and digitally printed wrap will disguise renovation work by BAM on the store.

The banner features an artwork design produced by Birmingham-born designer Osman Yousefzada comprising of interlocking six metre diameter dog tooth flower designs in three contrasting colours.

Greg Forster, Managing Director at Embrace Building Wraps said: “If you have ever tried lining up wallpaper then this is supersized to another level as the average dimensions of each individual banner are 388 m2.

“Our dynamic Operations Team had their work cut out for them and have really delivered on this industry-leading project which has been a fantastic team effort between ourselves, BAM Construction and the Midland Scaffolding Services Teams on site.”